Sephora Savings Event Calendar: Dates, Tiers and Discounts
By Laura Jordana · Editor
Published Oct 10, 2026 · 4 min read
In this guide
The Sephora Savings Event is the one time a year (well, twice) when almost everything in the store is marked down for Beauty Insider members. The discount depends on your tier, the dates are staggered, and a few brands sit out. Here is what past events looked like, so you can plan the next one.
How the tiers and discounts work
Beauty Insider is free to join in the US and Canada, and your tier depends on what you spent the year before. For holiday 2025, Sephora listed the tiers this way:
| Tier | Yearly spend to qualify (US figures) | Holiday 2025 discount |
|---|---|---|
| Rouge | $1,000 | 20% |
| VIB | $350 | 15% |
| Insider | Free | 10% |
Your tier decides your start date as well as your percentage. Rouge members shop first, and VIB and Insider members join a few days later. Every tier also got 30% off Sephora Collection products during the 2025 holiday event.
For how points and tiers work the rest of the year, see our Sephora vs Ulta rewards comparison.
Past event dates
These are the last two events, with the year attached so nobody mistakes them for the next one.
| Event | Rouge | VIB and Insider | Code |
|---|---|---|---|
| Holiday 2025 | From Oct 31, 2025, through Nov 10 | Nov 4 to Nov 10, 2025 | EVERYTHING |
| Spring 2026 | From Apr 10, 2026 | Apr 14 to Apr 20, 2026 | SPRINGSALE |
The spring 2026 dates come from press coverage by NBC Select and TODAY, because Sephora’s own sale page was not reachable when we checked. The holiday 2025 dates come from Sephora’s own FAQ in its Beauty Insider Community.
Sephora has not announced fall 2026 dates as of October 10, 2026. If it follows 2025, the holiday event is expected in late October or early November. Codes change every event, so don’t reuse an old one.
What is excluded and what is capped
The discount is broad, but not total. In holiday 2025, Sephora excluded:
- The Ordinary and MAC VIVA GLAM products
- In-store services and gift cards
- Same-Day Unlimited, taxes, shipping and packaging
- Purchases made before the event (no price adjustments)
Sephora Collection was excluded from the tier discount because it had its own 30% offer. Sephora also capped some hot items per transaction: in holiday 2025 it was one Dyson, one Shark Beauty and three Nutrafol per item. Spring 2026 coverage reported similar caps with slightly higher numbers.
The 2025 code could be used as many times as you liked during your window, online and in store. Sephora at Kohl’s ran its own version with a different code (SCSAVE in 2025), so check which store you are shopping at.
US vs Canada
In the US, the holiday 2025 FAQ said the event discount could be combined with Sephora credit card rewards. Shipping, taxes and gift cards still don't get the discount.Prices differ between the two countries, so the same percentage off does not mean the same final price. Compare in your own currency before you buy across the border, and remember that a cross-border order can bring duties. Our guide to duties on online shopping in Canada covers that.
How to plan a haul without overspending
The sale is a discount on things you already use, not a reason to restock everything. A few ground rules:
- Build your list a week before your tier opens, and price-check the items at full price first.
- Buy refills of products you finish, not new launches you have never tried.
- Use your points separately. Sephora’s sample rewards work the same way during the event, and our samples with purchase guide explains how they fit in.
- Skip third-party marketplaces that copy the sale. Counterfeit beauty products are common there, and the discount only applies at Sephora.
If you live in the US and want a second sale on the calendar, Ulta runs its own event twice a year. See our Ulta 21 Days of Beauty guide.
Sources checked October 2026: Sephora Beauty Insider Community: Savings Event FAQs, Holiday 2025, Sephora Beauty Insider program, NBC Select: Sephora Savings Event spring 2026, TODAY: Sephora spring savings event 2026.
Frequently asked questions
How often does Sephora hold its Savings Event?
Twice a year. Sephora says it runs one in the spring and one during the holiday season. Spring 2026 ran April 10 to 20, and the holiday 2025 event ran October 31 to November 10, 2025.
What discount does each Beauty Insider tier get?
In the holiday 2025 event, Rouge members got 20% off, VIB members 15% and Insider members 10%. Every member also got 30% off Sephora Collection products during the event.
Have the fall 2026 Savings Event dates been announced?
Not as of October 10, 2026. Based on the 2025 timing, the holiday event is expected in late October or early November, but treat any date you see before Sephora announces it as a guess.
Does the Savings Event work in Canada?
Yes. Sephora's holiday 2025 FAQ had separate answers for US and Canadian shoppers, so Canada takes part. The main difference was which rewards could be combined with the discount, since Sephora's credit card rewards only apply in the US.
